Strategy

The Australian online retail market is changing rapidly. Our clients know that to stay ahead they need to adopt a multichannel retail strategy that is both up-to-date and the right fit for their organisations.

To ensure that our clients choose the right path and stay on track to accomplish their digital goals we help to develop, refine and build their digital strategies.
Our clients’ customers are often already waiting to be served in a multichannel environment.

We ensure that our clients are ready to deliver. We show our clients that their business interests are compatible with their customers’ demands.

Our clients’ customers often do not recognise an online/offline split.


We show our clients how to meet or even exceed their customers’ expectations by ensuring user experience is consistent across all channels.

Our clients’ customers often ultram pass through multiple channels daily;


We show our clients how to turn cross-channel touch points into sales.

Our clients realise that entering multichannel retailing (or fine-tuning their existing efforts) demands a strategic approach.


We know that a successful launch requires a coherent strategy to lead the way. We help in examining, validating and building successful and practical roll out plans.

We know that a successful multichannel retail strategy needs to be both optimised for customers, plus a good fit for the company itself. To ensure success, the Playhouse team works closely with our clients in reviewing current practices and proposed changes.

We futureproof our clients’ businesses ensuring they are constantly updated with industry developments, and aware of multichannel opportunities relevant to their markets.

In short, we help our clients to stay one step ahead.