International supermarket chain ALDI has announced its first move into the online space, partnering with several third party solutions providers in the process.
A senior executive at ALDI Australia has indicated that the discount supermarket chain intends to begin selling alcohol online in a bid to continue its competitive strategy against the Woolworths and Coles duopoly.
In the Weekend Australian, Managing Director Tom Daunt said the move on August 1 would be a world-first for the multinational supermarket and may well lead to further online opportunities.
“Every major liquor retailer in the Australian market has an online presence now, so we’re just joining in,” Daunt said.
“This is an interesting litmus test for us because it’s the first time ALDI has participated in online retailing in any significant way internationally; we’re a progressive bunch down here.”
For this reason, ALDI Australia appears to have gone a different route than the other major supermarkets, in that they have outsourced some significant elements of their new online business. The business reports that logistics will be handled by Dropship Australia, while Playhouse Digital will be creating and maintaining the new website.
Managing Director of Playhouse Digital, Luke Goldsworthy says the partnership is the realisation of some commonalities between the two businesses, which has allowed them to align on this project.
“There has been a level of philosophical common retail ground between Playhouse and ALDI – both companies seek to achieve the best outcomes for their customers by a fearless approach to streamlining and getting it right first time,” he says. “ALDI Liquor has definitely been the test case to put all of our knowledge into action – a project based on the principle of collaboration, transparency and practical evaluation of options. We believe the results will definitely speak for themselves.”
Further enhancing the already formidable capabilities of Playhouse Digital (Playhouse) as the premiere, full service digital agency, three new additions bring a wealth of retail knowledge and expertise to the team.
Our very own Luke Hilton will be presenting at the Online Retailer Conference and eCommerce Expo, to be held at the Sydney Exhibition Centre from Monday 16th July until Thursday 19th July.
Presenting as part of the Advanced eCommerce Essentials Workshop on 16th July, Luke is headlining a stellar line up.
Many web projects include ‘increased newsletter signup rate’ as a goal, yet getting your customers to sign-up is not as easy as just putting your sign-up field above the fold.
There are three key changes you can make to your newsletter sign-up process that will not only increase subscriptions, but also translate to social media as well. This article focuses on the sign-up process, not the newsletter itself – your newsletter should be optimised before undertaking the following three steps.
Playhouse Digital has contributed to the latest special report from the team at Power Retail. This reports topic being E-Commerce platform selection.
Excerpt: Choosing your e-commerce platform is one of the most important decisions and investments a retailer will make into their online and multichannel future. Consideration of business requirements and development of a solid strategy are crucial to the selection of a platform.
In the past week I’ve had the pleasure at visiting the UK and The Netherlands and therefore some of Europe’s most successful multi-channel retailers. The list has been a veritable “who’s who” of the MCR world. Stores ticked off my international hit list so far have been UK heavy weights (Hybris) in Tesco’s Direct, Boots, H&M, Curries and Marks & Spencer. Representing the Dutch were Albert Heyn, de Bijenkorf , HEMA and Bol.com (ATG). It’s great to see how a subtle mix of technological smarts and good ole bricks and mortar know how can blend together for online and offline harmony.
Just last week our very own Luke Hilton spent an entertaining evening with the PowerRetail.net team at its inaugural ‘Plugged In’ live networking event. The night was hosted by Grant Arnott and Luke had the entertaining task of “live” critiquing a number of user submitted eCommerce websites.
The four sites put up for review by the audience were:
As an Australian you have a right to brag. I would go as far as saying bragging is an Australian pastime…even a tradition. As of recent I have been seeing more online retailers giving their purchasers the ability to brag across their Facebook and Twitter pages. First it was expert reviews, then came peer reviews, then came the “like” and now the “brag”. I’m quite sure the “brag” won’t be the next social button to appear on external sites, but it’s interesting to see retailers using social to harness this “brag factor” and extend their offers across channels into the social space.